At Carbon Roots, we respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

This policy was last updated on April 1, 2025.

1. Information We Collect

1.1 Personal Information

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name, last name, username or similar identifier.
  • Contact Data includes email address, telephone number, and mailing address.
  • Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Usage Data includes information about how you use our website and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

1.2 How We Collect Your Data

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your Identity and Contact Data by filling in forms or by corresponding with us by mail, phone, email or otherwise. This includes personal data you provide when you:
    • Subscribe to our newsletter or publications
    • Request information to be sent to you
    • Make a donation
    • Register for an event
    • Give us feedback or contact us
  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.

2. How We Use Your Information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.
  • Where you have provided consent.

2.1 Purposes for Which We Will Use Your Personal Data

We have set out below a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so:

  • To register you as a new supporter or volunteer - Performance of a contract with you
  • To process and deliver your donation - Performance of a contract with you
  • To manage our relationship with you - Performance of a contract with you, Necessary to comply with a legal obligation, Necessary for our legitimate interests
  • To send you our newsletter and other communications - Your consent
  • To administer and protect our organization and website - Necessary for our legitimate interests, Necessary to comply with a legal obligation
  • To use data analytics to improve our website and services - Necessary for our legitimate interests

3. Information Sharing and Disclosure

We may share your personal information with the following parties:

  • Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.
  • Partner Organizations: With your consent, we may share your information with partner organizations with whom we collaborate on projects or initiatives.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
  • Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

3.1 International Transfers

We primarily store and process your data within the United States. However, some of our service providers may be based outside of the United States, which means their processing of your personal data will involve a transfer of data outside the United States.

Whenever we transfer your personal data out of the United States, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
  • Where we use certain service providers, we may use specific contracts approved for use which give personal data the same protection it has in the United States.

4. Cookies and Similar Technologies

We use cookies and similar tracking technologies to track the activity on our website and hold certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags, and scripts to collect and track information and to improve and analyze our website.

4.1 Types of Cookies We Use

  • Essential Cookies: These cookies are necessary for the website to function properly and cannot be switched off in our systems.
  • Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site.
  • Functional Cookies: These cookies enable the website to provide enhanced functionality and personalization.
  • Targeting Cookies: These cookies may be set through our site by our advertising partners to build a profile of your interests.

4.2 Your Choices Regarding Cookies

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

5. Your Rights

Depending on your location, you may have certain rights regarding your personal information. These may include:

  • Access: You have the right to request copies of your personal data.
  • Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • Erasure: You have the right to request that we erase your personal data, under certain conditions.
  • Restriction of processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • Object to processing: You have the right to object to our processing of your personal data, under certain conditions.
  • Data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us using the information provided in the "Contact Us" section.

6. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

8. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we can take necessary actions.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Email: privacy@co2roots.org

Mail: 6 Prestwick CT, Holmdel NJ 07733 United States

Phone: (732) 790-2911

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